Saying, thinking & acting

Splitvision Research performs qualitative research regarding behaviours, values and attitudes through the aid of for example in-depth interviews, participant observation and focus groups.

We are one of Sweden's leading research agencies within the field of ethnographic research.

The research is generally being conducted in the everyday life of people, for example in offices, at hospitals, at malls or where people live.

As Business Anthropologists, we focus on carrying out research with a holistic perspective. The research brings forward:

• What people are saying that they are doing
• What people are thinking about what they are doing
• What people actually are doing